tillamook (2018)

new ideas intrigue me…

In 2018 management of Tillamook Creamery, a national dairy products brand, had an idea for a new ice cream-based beverage. This was something that hadn’t been on the market before, so they needed somebody to engage on a 3 month project to work with internal teams to determine the potential of the product.

In this role, key achievements included:

• Market/channel feasibility of the product. Included reaching out to potential retail and food-service partners, and seeking feedback on interest;

• Worked with internal food scientists to develop flavors for proposed product, and test alternatives;

• Drive internal packaging and production requirements;

• Developed packaging/branding strategies for various distribution channels;

• Recommended launch plan.